The CMO Humanizing Web3 and Growing Uplink’s Global Community

At the heart of Uplink’s explosive growth is a global mindset, relentless drive, and deep belief in the power of community. It’s no surprise, then, that Claudia Olah—Uplink’s Chief Marketing Officer—is the one leading that charge.

With a background that spans continents and industries, Claudia brings more than marketing acumen to the table– she brings vision. The kind that connects people across borders, translates complex technology into human stories, and turns early-stage products into thriving global movements. As Uplink continues to scale the world’s first decentralized Wi-Fi ecosystem, Claudia’s leadership is helping to shape not just how the brand is seen—but how it's felt.

Florida, Shanghai, Silicon Valley, Portugal and Web3

Born in Houston and raised in South Florida, Claudia studied Chinese and Finance at Florida State University before heading to Shanghai to internationally launch a Chinese superapp.

In 2018, her journey down the Web3 rabbit hole began. Passionate about growing adoption and sparking curiosity, Claudia made history by securing the first-ever “no action” letter from the Texas Department of Banking for her Bitcoin ATM business. 

Simultaneously, she moved to Silicon Valley, where she helped lead a $10 million raise for a Web2 gaming platform with 1 Million daily active users. Partnering with Immutable, her team introduced digital assets as NFTs and successfully onboarded over 1 million new in-game wallets.

Her journey is a testament to adaptability, curiosity, and grit—traits that have defined her work ever since.

Leading with Purpose at Uplink

Claudia joined Uplink at a pivotal time. Fresh off a move to Portugal and embedded in the local crypto ecosystem, she was introduced to Co-Founder Carlos Lei—and the alignment was immediate. Both shared a desire to build a product that delivered real-world connectivity at scale and put community at the center.

Her mission at Uplink has been to “humanize the brand”—to make a complex and ambitious project feel intuitive, inclusive, and real.

In a space often dominated by hype and jargon, her approach is refreshingly clear: simplify the message, amplify the people behind it, and invite the world to be part of something meaningful.

Uplink’s Milestones So Far

Since joining the company, Claudia has led several major milestones in record time. Uplink’s $10M fundraise announcement lit up the industry and community, propelling early traction and visibility. Within two weeks of launch, the platform had surpassed 40,000 users. With the release of another product, the Uplink App, the team has onboarded over 2 million registered routers—all in under three months.

These aren’t just marketing wins—they’re community achievements, and Claudia is leading the force rallying both behind the scenes and in the spotlight.

A Vision for Decentralized Participation

What sets Claudia apart as a marketing leader is her focus on long-term impact over short-term hype. Her vision for Uplink is rooted in scale, sustainability, and transparency.

She believes marketing should do more than drive adoption—it should foster trust, build understanding, and empower users to take ownership of the ecosystem they’re helping to grow. For Claudia, it’s not about broadcasting Uplink’s story—it’s about helping the community tell it for themselves.

Now that the foundation is in place, the next phase of her strategy is focused on activating Uplink’s community as co-creators. That means introducing tools to help onboard even more routers, connecting supply to demand, and rewarding people for contributing to the network in meaningful ways. In Claudia’s words, “marketing is the glue”—and she’s making sure every part of the Uplink experience is ready and pieced together.

Leadership Rooted in Humanity

Claudia’s not your typical exec. She leads with clarity, not ego. Her style is calm, direct, and grounded in trust– she hires smart people, gives them space, and pushes for meaningful progress over performative busywork.

She’s also real about the pressures of working in fast-paced, always-on environments like Web3. Having been through several bear and bull cycles, she encourages her team to “zero in” on what really moves the needle.

Whether she’s speaking at an industry event, jumping into a community AMA on Discord, or trading ideas with builders in Portugal, Claudia stays close to the people shaping the future of decentralized infrastructure. As Uplink expands into its next chapter, Claudia is ensuring that the community is not just watching the story unfold—but helping to write it.

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